PROJECT:  POWER OF SLEEP

This is a branded series for Sleep Number and HuffPost about the science of sleep. Everything from ideation and scripting to art design, shooting, and editing was covered by our internal team. Stop-motion, 2D animation, inventive props, crazy sets, bold text, whimsical stock footage — we got that.

This project was an offshoot of another HuffPost series we did called Next Level Living, which was similar in tone but wider in scope.

Between Next Level Living and Power of Sleep, we created 24 episodes for HuffPost and Sleep Number. HuffPost was so pleased they came back for several more projects in a similar style. (Including this 6-part series about financial security and retirement.)

POWER OF SLEEP - SEASON 1 - EPISODE 4

POWER OF SLEEP - SEASON 2 - EPISODE 1

POWER OF SLEEP - BRANDED SOCIAL EDIT

Client:  HUFFINGTON POST

Production Company:  GREENCARD PICTURES
Director / Cinematographer:  AARON WESNER
Effects / Animation: SCOTT BERGLUND & MIKE HEALEY
Producer:  JENNIFER SHARPE & CHAZZ CARFORA
Writer: MJ WESNER
Editor:  TODD ROMAN & SAM NEAVE
Art:  MARTA CASTAING

Agency:  HUFFINGTON POST
Producer:  DREA BERNARDI